by Rima Mulla, Communications Manager, Second Nature
If I had a wishlist of things I’d like to accomplish in my role at Second Nature, an update of the organization’s website would be # 1 on that list. The ACUPCC’s website is in pretty good shape — always room for improvement, of course, but the mission of the initiative is clear and resources for signatories are well-organized and accessible. We even do a pretty good job of keeping information up-to-date on Campus Green Builder, a web portal aimed at under-resourced schools for which the initial funding ended over a year ago.
But when it comes to Second Nature’s website, it’s a classic case of the cobbler’s children having no shoes.
That’s why we entered this year’s Carrots for a Cause website redesign contest by local Boston design firm, Jackrabbit. (Voting has begun and continues through August 12. Votes may be cast once a day, every day!)
If you’re reading this post, then you probably already know about Second Nature’s role as the lead supporting organization behind the ACUPCC. We tend to expend the majority of our resources on activities that directly impact the 650+ institutions in the ACUPCC network: implementation support; management of the reporting system; outreach and recruitment; production of publications; conducting webinars; hosting the annual Summit and Regional Symposiums to name just a few of those activities.
But Second Nature has a rich, 20-year history that extends well beyond our support for the ACUPCC. Key players in the Education for Sustainability field recognize our work as an innovative and critical driving force for sustainability. But you’d never know that from our website!
PS: We even made a fun video we hope will help us win.